Social Media for Nonprofits
Creating Strategies That Build Awareness and Engagement
Social media is one of the most powerful tools nonprofits have to connect with supporters, share their mission, and drive fundraising efforts. But simply having social media accounts isn’t enough—you need a strategy that builds engagement and turns followers into donors.
Here’s how to create an effective social media plan that increases awareness and strengthens your nonprofit’s online presence.
1. Choose the Right Platforms
Not every social media platform is right for your organization. Focus on the ones where your audience is most active:
Facebook – Great for community building, storytelling, and fundraising campaigns.
Instagram – Ideal for visual storytelling, donor spotlights, and behind-the-scenes content.
LinkedIn – Perfect for networking, professional updates, and corporate partnerships.
Twitter/X – Best for real-time updates, advocacy, and engaging with influencers.
TikTok – A great tool for younger audiences and creative storytelling.
Tip: If you’re stretched thin, focus on two core platforms and master them before expanding.
2. Tell Stories That Inspire Action
People connect with stories, not statistics. Use social media to showcase:
Impact stories – Highlight real people who benefit from your nonprofit’s work.
Behind-the-scenes content – Give followers a glimpse into your daily operations.
Volunteer spotlights – Celebrate the people who make your mission possible.
Donor appreciation posts – Recognize and thank your supporters publicly.
Example: Post a short video featuring a beneficiary explaining how your nonprofit changed their life. This creates an emotional connection that motivates followers to donate.
3. Encourage Engagement with Interactive Content
Social media is a two-way conversation—the more you engage with your audience, the more they’ll engage with you.
Try these engagement-boosting tactics:
Polls & Q&A Sessions – Ask followers for input on your programs or fundraising goals.
User-Generated Content (UGC) – Encourage supporters to share their own stories or photos.
Live Videos – Host live Q&As, fundraising appeals, or behind-the-scenes tours.
Contests & Giveaways – Offer branded merchandise or exclusive experiences as incentives.
Pro Tip: Respond to comments and messages quickly to build relationships and encourage further engagement.
4. Create a Posting Schedule & Stick to It
Consistency is key! Develop a content calendar to stay organized and keep your audience engaged.
Here’s a simple posting schedule:
Mondays: Impact stories
Wednesdays: Behind-the-scenes updates
Fridays: Calls to action (donations, event registrations, volunteer sign-ups)
Sundays: Inspirational quotes or mission-focused reflections
Action Step: Use tools like Buffer, Hootsuite, or Meta Business Suite to schedule posts in advance and maintain consistency.
5. Optimize for Fundraising Success
If your nonprofit uses social media for fundraising, make sure to:
Use built-in donation tools – Facebook and Instagram have donation buttons you can activate.
Add a clear CTA in every post – Guide followers to your donation page or crowdfunding campaign.
Pin important posts – Keep key fundraising campaigns at the top of your profile for visibility.
Leverage peer-to-peer fundraising – Encourage supporters to start their own fundraisers on your behalf.
Example: Nonprofits that actively use Facebook Fundraisers see higher engagement and donation rates compared to those that don’t.
Ready to Level-Up Your Social Media Strategy?
At TRANSCEND Advancement, we specialize in helping nonprofits build social media strategies that drive engagement and inspire giving. From content planning to campaign execution, we’ll help you develop a winning social media approach that supports your mission. Let’s work together to amplify your impact!
