Crafting a Compelling Case for Support
How to Inspire Your Donors
In the world of fundraising, your case for support (sometimes called a case statement) is one of the most powerful tools in your arsenal. It’s the document that explains why your organization exists, what you’re trying to accomplish, and why donors should invest in your mission. But a case for support isn’t just a list of facts—it’s a story that inspires action.
So, how do you craft a case that moves hearts, opens wallets, and builds lasting donor relationships? Let’s dive in.
1. Start with a Powerful Hook
You only have a few seconds to grab your reader’s attention, so your opening statement needs to be compelling. Consider starting with:
A powerful statistic that highlights the urgency of your work
A moving story that illustrates the impact of your mission
A bold statement about the problem you’re solving
For example: “One in five children in our community goes to bed hungry. But together, we can change that.”
2. Clearly Define the Problem
Before donors invest in your organization, they need to understand the why. Clearly lay out the issue you are addressing. Use compelling data and real-world examples to illustrate the need.
Instead of saying: “We help students succeed in school.”
Try: “In our city, 60% of students from low-income households lack access to basic school supplies, making it harder for them to succeed. We’re here to change that.”
3. Present Your Solution (and Why It Works!)
Once you’ve outlined the problem, explain how your organization is solving it. Be specific about your programs, initiatives, and impact.
How do you address the issue?
What makes your approach unique?
What measurable impact have you had?
For example: “Last year, our program provided 5,000 students with backpacks filled with essential school supplies, helping them start the school year with confidence.”
4. Show the Impact of Donor Support
Donors want to feel like their contributions make a difference. Use donor-centered language that illustrates the direct impact of their gifts.
Instead of: “Our organization provides meals to families in need.”
Say: “Your gift of $50 provides a week’s worth of groceries for a family facing food insecurity.”
5. Make It Emotional and Personal
Facts and figures are important, but emotion drives action. Use testimonials, quotes, and personal stories to bring your mission to life. If possible, include a real story of someone who has benefited from your work.
Example: “When Maria received her first-ever set of school supplies, she hugged her new backpack and said, ‘Now I can be ready for second grade just like my friends.’”
6. End with a Clear Call to Action
Never assume that donors will know what to do next—tell them! End your case for support with a strong, specific call to action.
Donate now to change lives.
Join us in building a brighter future.
Be the reason a child doesn’t go to bed hungry tonight.
Let’s Build Your Case for Support Together
At TRANSCEND Advancement, we specialize in crafting compelling cases for support that inspire donors and drive fundraising success. Whether you need a fresh take on your messaging or a full-scale fundraising strategy, we can help. Let’s create a case that moves donors to action—contact us today!
